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Starting From Scratch Article Marketing 101 > Article Marketing

Feb 8

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Article Marketing 101
Your guide to writing great articles that will get noticed, read, and get them to go where you want them to go.

This may seem like a daunting task but, after following some simple guidelines, you will find it quite easy to do. It will take work and some time to make it happen but after a while it will all come quite naturally to you. It all revolves around choosing the right keywords, having a clear purpose in mind when you start writing, and making sure you answer the right questions. It will also let the reader know that you are an authority on the subject matter and will ive them a reason and opportunity to take the action you wish them to take.

Article Marketing 101.1 Planning the article.

Having the right keyword or keyword phrase is crucial to the success of your article writing. Research what keywords would most appeal to your target market. Proper use of keywords will get you noticed quicker on search engines and help you get a higher ranking.

Plan the reason for the article and identify it’s purpose. Keep this purpose in mind with everything that you do.

Gather as much information about the subject as you can and make yourself knowledgeable. Realize that your target audience may have people who have researched the subject extensively already. Even though you may not be able to share much information that they don’t already have, they will know if you really do know your material. Make sure that your research is good and up to date.

Find out what questions are likely to be asked and answer them. Find out who, what, where, why, when, and how. Ask the right and pertinent questions and give the right answers.

Article Marketing 101.2 Writing the article introduction and opening.

Have an eye catching title that will stand out among all the others the reader is likely to have available. Write a strong opening paragraph that that will make the reader want to keep reading and that will let the reader know what it is they should know at the end of the article. The introduction and opening should be short and to the point.

Article Marketing 101.3 Writing the body of the article.

In the body of the article answer the questions that you found. Use your keywords throughout the article to make it easier to find, but don’t do too much. As a rule use your keyword once for every 100 words. Don’t use much in the way of technical jargon and abbreviations. Use what research you gathered citing sources where necessary. Always write from your target market’s vantage point and try to write at their level.

Article Marketing 101.4 The call to action.

This is the point of the whole article. Everything that you have done should have led them to this moment.  This is where you ask or tell the reader that they should click on the link that you provide or go to the place you want them to go. Don’t assume that they will just go, give them a reason and tell them what is on the other side is something that they are really going to want to see. Once you have done this and learned to do it effectively, you will find your chances of success growing by leaps and bounds.

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Social Network Marketing Give Yourself A Boost > Social Networking

Feb 8

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Social network marketing can really give your marketing efforts a big boost and help you achieve the success you want not only quicker but more efficiently. Social networks are communities online that have a mutual interest or interests. It is a “place” online where people gather to communicate  and learn about things that they have in common. It gives them the capability to interact with each other. This can be through blogs, email and instant messaging, forums and any number of online means of communication. Because of the way these networks develop, it often presents some great network marketing opportunities.

To get the most out of social network marketing potential you have to be active in the community. The people have to see you as one of them and not someone trying to use them or sell them (even though that may be exactly what you want to do). These people will often listen to each other, especially those who have been around a long time and have a solid reputation in the community. There are also those who are obviously intelligent and knowledgeable about the subject and gain a large amount of credibility because of it. If you can establish credibility you can often have your opinion carry weight.

There are some things that social network marketing can do for you. The most obvious is that it gives you a larger market if interested and potential customers. If this is all you are shooting for, though, you are missing out. There are a few ways that social network marketing can benefit you.

One thing that social network marketing does is help you with your research. It is a very cost effective means of finding out what your target market is interested in. You can find out what their true needs are, who these people are, what they are drawn to, what they look for, and pretty much anything else you could want. It is a good way to throw ideas out and see what they think about them. You can find buying behaviors and what they have bought in the past. You will be able to find out what they like and don’t like and even what marketing tactics appeal to them.

Social network marketing can also help increase brand awareness. You will have to try to not sound like you are selling something. Much of the time this will turn people off. If you see a discussion going on about a certain thing that you think you have a solution for, tell them about your experiences and ask them if they have ever heard of it, Try to create product awareness and subtly provide a link to somewhere they can find more about it (your site).

The greatest thing about it, though, is that it is a very cost effective means of communicating and interacting with your target market. Most networks are free and it only takes a little bit of time to keep interacting with the members of the network once you have gotten established. From there the growth is somewhat natural. As communities grow, so does the amount of exposure you get. The more exposure you get with social network marketing, the more success you will have.

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Internet Marketing Predictions For 2010 > Free IM Ebook

Feb 7

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Internet Marketing guru Ewen Chia gives his predictions the Internet Marketing business for 2010. Topics include: Is there room for you in the Internet Marketing Niche, Will info products still be viable, Will you succeed in 2010, From digital products to tangible products, FTC rules, Adapting to FTC rules, Ezine article submissions, Google Adwords competition, Which Internet Marketing strategy to pursue, Social Marketing, Trendy topics for 2010 and much more. Click ” Internet Marketing Predictions for 2010 ” to download (175 KB pdf) or view this free Internet Marketing ebook.

 

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Various Types of Membership Sites > Membership Sites

Feb 7

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There are basically two types of membership sites. There are free sites and there are paid for sites. The two types of membership sites have one thing is common. Their memberships are made up of people who share a common interest or have a common need.

You can, of course, buy a domain, set up a website and not charge for memberships but choose who to admit and who not to admit. This is done when the profit is intended to come from sales to members after they join the site. There are free network sites that might be used for your purposes.  Two examples of free membership sites are Group sites on MSN and groups on Yahoo. It costs nothing to set these sites up and there is no charge at all for a person to join. There are no paid administrators or moderators.

Each site sets its own rules for how to join and the code of conduct for the site. The site topics are many and varied. There are many “support” sites for those with health problems or concerns and for those who have suffered the loss of loved ones. There are sites for those who are passionate about crafts like quilting or woodworking. There are sites for those who love to travel. There are sites for different age groups from teens to seniors. The sites include chat software and a limited amount of space for posting pictures, documents and links per member.  The free sites do not have such things as access to specialized data or lists. They don’t give access to such things as music lessons. 

Paid for membership sites are set up by businesses or individuals with the objective of making money by supplying hard to find information, access to specialized data or lists, or instruction in various fields. Membership sites are owned and operated by people who either own the sites or who are hired by the site owners to monitor and administer them. The topics for paid for membership sites are even more varied than the free sites and certainly more specialized.

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Using Help Desk Systems and Forums > Membership Sites

Feb 7

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You need to automate everything if you want to be successful in measuring customer satisfaction. Surveying your customers is a great way of measuring customer satisfaction but if they take too much time away from other important work, it will fall by the wayside. Automate both your requests for completing the survey and your collection and reporting of the data. Some help desk management software will do this for you. If yours does not, consider customization that will enable it — it’s worth the investment.

One of the best ways to find out how effective your customers think your help desk or forum is, is to take a survey…. ask the people who actually use the help desk or forum what they think about it. Asking for suggestions to improve your help desk or forum is a good idea. There are many approaches to surveying, but some are more effective than others.

Often times membership websites will send a customer satisfaction survey of their help desk or forum to their entire list. There are several problems with this approach. First not everyone surveyed will have used your help desk’s services. This will either make your percentage of responses low or add irrelevant responses to your data. Since you only request this information once in a while, you will be tempted to cram too much information into the survey. Often these surveys lack focus and do not give you a clear picture of performance.

A better approach to help desk or forum customer satisfaction measurement is case-by-case surveying. Each time a case is closed, meaning the problem was resolved and the resolution was already communicated to the requester, a short survey on the case is sent to the requester.

This is great information for continuous improvement and you can review the comments provided by your customers.

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Todays Membership Sites > Membership Sites

Feb 7

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The topics for successful member only websites are as varied today as…short people, tall people, buying websites, unusual business ideas, selling stocks, paint ball, 2nd wives clubs, financial, dating, fitness, marketing and countless mentoring and coaching sites on almost every topic imaginable and probably a few you can’t imagine or wouldn’t want to imagine.

It takes some work and certainly the right tools to set up a members-only website but the rewards (monetary as well as personal satisfaction) can be huge.  Whatever you are passionately interested in or very adept at can be the topic of a members-only website today.

One of the first types of membership sties on the Internet was the online dating site. In the beginning, they were mostly populated with nerds, weirdoes and perverts but as the Internet matured the sites became popular among people from all walks of life. They have even progressed so far as to offer pre-screening of members. Most porn sites are membership only sites.

There are membership sites today that cover just about every area of human interests. Some offer informational or teaching material that is only able to be accessed by site members. Some membership sites are able to be viewed by non members but non-members are not allowed to participate in the activities or post to the message boards on the site.  Sites that provide information to find work-at-home jobs, for example, can see the listing of jobs but cannot apply for the jobs unless they are members of the membership site.

There are membership sites that provide instruction is such things as how to play a guitar. The lessons are accessible only to members of the site, although those who are not members can view what subjects are being taught in the lessons.

Membership sites usually accept payment for membership fees by credit card or by personal check.

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Starting a Paid Membership Site > Membership Sites

Feb 7

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Whatever you call them – member only, membership, subscription, or mentor websites, they all have one thing in common. They are bringing in steady and constant cash flow for their owners, month after month, from a few hundred dollars to tens of thousands of dollars. The array of the topics of these websites is endless.

Some of these paid membership sites provide mentoring or coaching, others publish useful articles or information in a particular field or product. Still others publish the results of tests and studies or product reviews. Some membership sites provide specialized service or act as a meeting place for people with a common interest and then there are those that provide step-by-step instructions for such things as painting or music.

All these sites have one thing in common: to access the website (or the best information on the site) you have to pay for it! Which begs the question…why would anybody pay for information on the Internet?

The answer is simple. People buy information that they could probably find for themselves if they looked long enough and hard enough, because they want to save time or because they think the information will be better or more specialized or because the information just isn’t available to them unless they pay for it.

Just a few short years ago it was almost unheard of to charge for access to a website and almost no one was doing it. Today, however, it is the norm and not the exception. Actually we have Internet dating sites to thank for this huge money making opportunity.

The Internet dating industry began with free membership sites that were mostly populated by nerds, weirdoes and perverts. It was quickly discovered that ordinary people would gladly pay to have access to lists where the posters had been screened even just a little. Now people actually expect to pay for access to valuable information.

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Starting a Free Membership Site > Membership Sites

Feb 7

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Basically, a free membership site is a site where the user is not charged a membership fee to use the site but is required to supply their e-mail address, choose a user name and password to enter the site, participate in the discussions and activities. Sometimes free memberships are limited to less useful information or access while paid memberships have full access.

A large entity like MSN, for example, allows members to access most things on their sites without the need for any sign in procedure at all but, in order to join a group, you must supply your email address, choose a user name and a password. The use of the site is still free. However, to use MSN as your ISP or to gain enhanced email resources you will be required to pay for it.

In the same way, an individual might start a free membership website. There would be no charge at all to access the site. To gain access to limited information would require supplying an email address, choosing a user name and a password. To gain full access to the site would most likely require payment if the information they are providing merits a fee. Some sites never charge a membership fee and rely solely on selling their own product or promoting products produced by others as a source of income.

Free membership sites very rarely, if ever, supply information that you couldn’t easily acquire on the Internet yourself. An individual who sets up a free membership site doesn’t do it for free so they will be planning to make an income in some way. Usually free membership sites are for the purpose of selling a product or service. Some information will be provided but supplying information is not the main objective.

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